Online bid to woo visi­tors

Mt Hotham Falls Creek - - FRONT PAGE -

TOURISM North East will in­tro­duce a mar­ket­ing cam­paign to pro­mote the new re­gion-wide dig­i­tal plat­form, which en­com­passes a se­ries of desti­na­tion web­sites, cour­tesy of State Gov­ern­ment fund­ing.

Bill Sykes (MLA, Be­nalla) made the $50,000 fund­ing an­nounce­ment last month.

As well as the mar­ket­ing cam­paign, a me­dia and mar­ket­ing kit will be de­vel­oped for the Falls to Hotham Alpine Cross­ing walk in the hope of at­tract­ing greater visi­ta­tion from in­ter­state and in­trastate mar­kets to the re­gion.

“Vic­to­ria’s High Coun­try is fa­mous for its rich culi­nary ex­pe­ri­ences, such as cook­ing schools and ‘meet the wine­maker’ pro­grams, as well as for win­ter ski­ing, sum­mer walk­ing and cy­cling trails and of course, spec­tac­u­lar scenery,” Mr Sykes said.

“The re­gion is also renowned for its na­tional parks and pris­tine rivers and lakes.

Mr Sykes said the web­sites would al­low visi­tors to in­ter­act online via so­cial me­dia chan­nels while hol­i­day­ing in the re­gion.

“Con­sumer be­hav­ior in ac­cess­ing tourism in­for­ma­tion and pro­mo­tion has changed dra­mat­i­cally and the in­creased use of dig­i­tal me­dia has meant there is a need to in­cor­po­rate this ac­tiv­ity into mar­ket­ing cam­paigns,” he said.

Tourism North East will work with Tourism Vic­to­ria to de­velop and im­ple­ment th­ese projects.

Min­is­ter for Tourism and Ma­jor Events Louise Asher said the fund­ing is part of the Coali­tion Gov­ern­ment’s $350,000 Re­gional Co­op­er­a­tive Mar­ket­ing In­no­va­tion Fund to gen­er­ate more op­por­tu­ni­ties for re­gional tourism.

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