Visitor numbers soar
MORE than triple the amount of snow lovers visited Victoria’s six alpine resorts in the first two weeks of the season.
According to the Alpine Resorts Co-ordinating Council (ARCC) in week one of the season (ending June 7) Falls Creek had 2324 people visit the resort which was 119 per cent more than last year, while week two’s 1436 visitors represented a 169 per cent increase on the same week in 2014.
Falls Creek’s marketing and communications manager Jo Prothero said she was thrilled with the opening week’s results.
“We couldn’t have written the script any better in the lead up to the opening weekend,” she said.
“Falls Creek had 20cm of natural snow on the first day of winter with sub-zero temperatures resulting in a week of snow making.
“Guests were treated to blue skies and skiing from 9am and a free sausage sizzle and entertainment in Slalom Plaza.
You couldn’t wipe smile off visitors’ faces.”
Early snowfalls also enticed visitors to Mt Hotham with over 2000 people visiting the resort in the opening week of
the winter, 71 per cent more than the same week last year.
Mt Hotham’s manager of visitor services and information technology Kevin Raymond said the opening weekend was all about winter friends getting back together.
“It was great to see all the Hotham locals moving in and enjoying themselves,” he said.
“It was also fantastic to see so many first-time Hotham visitors throwing snowballs, riding toboggans and enjoying time with their families.
“With more snow predicted, we are looking forward to the school holidays.”
The impressive visitor statistics have been recorded across all six of Victoria’s resorts and a total of 19,381 people visited the six resorts in week one, which was a 216 per cent increase on 2014 numbers.
The ARCC is a government agency that focuses on the strategic direction and sustainable growth for Victoria’s alpine resorts and compiles weekly visitor statistics through the season on behalf of the resorts.
Anyone wishing to subscribe to the Weekly Visitor Statistics Report can visit www.arcc.gov.au.
SNOW MUCH FUN: Visitors enjoying a coffee before heading out for some fun in the snow at Mt Hotham.