Showcase of what’s to come
HAILED as a new era in triathlon, the new Super League received rave reviews.
Broadcast by Fox Sports in Australia, last weekend’s three-day super-sprint distances of 300m swims, 6km cycle legs and 2km runs were also streamed live across the globe.
Super League Triathlon’s official live broadcast partners included Eurosport (UK and Europe), Siminn (Iceland), Fox Sports in Asia and Australia, SuperSport (South Africa), beIN Sports (USA and Canada), the Bike Channel (Italy), Tencent (China) and Sky Sports (New Zealand).
Organisers said it resulted in 110 airings of live programs and replays across the event weekend, reaching millions across the globe. A 49-minute event highlights program is being distributed to 43 networks, reaching 388 million households, this week.
Live race streaming on Facebook and the Super League Triathlon website, and uploaded highlights and full race coverage to YouTube are close to one million combined views.
While nothing has been announced, the Hamilton Island event was designed to whet the appetite of audiences. It’s expected there will be a series
of five or six races staged in Thailand between October and March.
“We want triathlon to be exciting, innovative, and entertaining – this is critical for any sport’s survival in this era,” co-founder Chris McCormack said.
“I believe Super League Triathlon will lead the way for professional triathlon racing in this capacity. That is what we set out to do with Super League Triathlon, we accomplished that on Hamilton Island, and this is only the beginning.”
Multisport Mecca’s followers agree.
Paul Wheat said “it's great and the coverage was awesome. Exactly what the sport needs - I love racing in IM 70.3 events but this is off the charts. Take note IM”.
There was similar sentiment from Andrew Trout: “Brilliant just like the glory days of Grand Prix in the ’90s where Macca came from, this is to triathlon what Big Bash is to cricket”.
Anthony Rule said it was a “much better spectator sport than the ITU or long-course stuff, more of it would be good”, while Chris John commented that “Super League Tri is what triathlon should have been for the last 15 years. This is what should be at the Olympics”.