Show­case of what’s to come

Multisport Mecca - - News -

HAILED as a new era in triathlon, the new Su­per League re­ceived rave re­views.

Broad­cast by Fox Sports in Aus­tralia, last week­end’s three-day su­per-sprint dis­tances of 300m swims, 6km cy­cle legs and 2km runs were also streamed live across the globe.

Su­per League Triathlon’s of­fi­cial live broad­cast part­ners in­cluded Eurosport (UK and Europe), Siminn (Ice­land), Fox Sports in Asia and Aus­tralia, Su­per­Sport (South Africa), beIN Sports (USA and Canada), the Bike Chan­nel (Italy), Ten­cent (China) and Sky Sports (New Zealand).

Or­gan­is­ers said it re­sulted in 110 air­ings of live pro­grams and re­plays across the event week­end, reach­ing mil­lions across the globe. A 49-minute event high­lights pro­gram is be­ing dis­trib­uted to 43 net­works, reach­ing 388 mil­lion house­holds, this week.

Live race stream­ing on Face­book and the Su­per League Triathlon web­site, and up­loaded high­lights and full race cov­er­age to YouTube are close to one mil­lion com­bined views.

While noth­ing has been an­nounced, the Hamil­ton Is­land event was de­signed to whet the ap­petite of au­di­ences. It’s ex­pected there will be a series

of five or six races staged in Thai­land be­tween Oc­to­ber and March.

“We want triathlon to be ex­cit­ing, in­no­va­tive, and en­ter­tain­ing – this is crit­i­cal for any sport’s sur­vival in this era,” co-founder Chris McCor­mack said.

“I be­lieve Su­per League Triathlon will lead the way for pro­fes­sional triathlon rac­ing in this ca­pac­ity. That is what we set out to do with Su­per League Triathlon, we ac­com­plished that on Hamil­ton Is­land, and this is only the begin­ning.”

Mul­tisport Mecca’s fol­low­ers agree.

Paul Wheat said “it's great and the cov­er­age was awe­some. Ex­actly what the sport needs - I love rac­ing in IM 70.3 events but this is off the charts. Take note IM”.

There was sim­i­lar sen­ti­ment from An­drew Trout: “Bril­liant just like the glory days of Grand Prix in the ’90s where Macca came from, this is to triathlon what Big Bash is to cricket”.

An­thony Rule said it was a “much bet­ter spec­ta­tor sport than the ITU or long-course stuff, more of it would be good”, while Chris John com­mented that “Su­per League Tri is what triathlon should have been for the last 15 years. This is what should be at the Olympics”.

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