Big q mixup

net magazine - - NETWORK -

In our Big Ques­tion last is­sue (‘Is SEO still rel­e­vant in 2016?’) a mix-up meant Sam Crocker’s an­swer was placed with Kate Dreyer’s head­shot. Apolo­gies to Kate and Sam. Here’s what Kate really thought: “In 2016 SEO will be dif­fer­ent, but still very rel­e­vant. Mo­bile search has now over­taken desk­top, so things like voice search and app in­dex­ing will be­come a much big­ger fo­cus. Voice search lends it­self to lo­ca­tion-based queries, for which lo­cal SEO is key.

App SEO is still in its in­fancy, but I ex­pect to see it grow into its own form of SEO, which agen­cies will need to of­fer to clients in or­der to re­main com­pet­i­tive.”

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