Oliver Lind­berg re­ports on teller­rand’s Berlin out­ing, where web de­sign and de­vel­op­ment meet graphic de­sign

net magazine - - EXCHANGE/Q&AS -

Find out what went down at be­yond teller­rand Berlin, from Oliver Lind­berg

Date : 7-9 Novem­ber 2015 Lo­ca­tion : Be rli n, Ger­many URL: be­yondteller­rand.com Not many con­fer­ences in our in­dus­try boast a sched­ule that ranges from pro­gres­sive en­hance­ment via style guides to the history of ty­pog­ra­phy on bank notes. But that is ex­actly what the sec­ond edi­tion of be­yond teller­rand Berlin ac­com­plished, stay­ing true to its aim of making at­ten­dees think out­side the box.

The sold-out two-day event at­tracted del­e­gates from 27 dif­fer­ent coun­tries, in­clud­ing Is­rael, Korea, South Africa and Pak­istan, who col­lec­tively con­nected over 840 de­vices to the con­fer­ence Wi-Fi. Whether they all ac­cessed really fast-load­ing sites we do not know.

If ev­ery­one took to heart what Steve Soud­ers and Mark Zea­man cov­ered in their open­ing talk, how­ever, chances are at­ten­dees will ac­cess a lot more per­for­mance-op­ti­mised sites on their de­vices at next year’s con­fer­ence. The duo ar­gued that per­for­mance should be a con­cern right from the be­gin­ning of a project through to the de­sign stage, and showed a fas­ci­nat­ing case study of the Tourism New Zealand home­page ( www.markze­man.com/ projects/tnz-home­page). The topic was later picked up by Jake Archibald in his talk about mod­ern pro­gres­sive en­hance­ment.

An­other theme that fea­tured twice was the Phys­i­cal Web. Google’s Scott Jenson, the driv­ing force be­hind the project, imag­ined a world in which we can walk up to any de­vice and ‘tap open’ a web page us­ing Blue­tooth low-en­ergy bea­cons that trans­mit URLs – no need to in­stall an­noy­ing apps or use QR codes! Clos­ing the event, Stephanie Rieger ex­plored the im­pact of the Phys­i­cal Web fur­ther.

be­yond teller­rand wouldn’t be be­yond teller­rand with­out the in­ter­sec­tion of dif­fer­ent cre­ative dis­ci­plines, and this time award-win­ning graphic de­signer Chip Kidd (pic­tured), who spe­cialises in book cover de­signs, gave a mem­o­rable talk that was half standup show, half unique insight into his work.

You can find a round-up blog post, plus videos of all the speak­ers’ pre­sen­ta­tions, at netm.ag/ teller­rand-276. And if all this has tick­led your fancy, be quick. Early bird tick­ets for May’s Düs­sel­dorf edi­tion sold out in less than three min­utes! Oliver (@oliv­er­lind­berg) is net’s ed­i­tor and has been work­ing with the ti­tle since the Iron Age. He’s also, in the words of Carl Smith, a “danc­ing ma­chine”

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