Cat Noone

net magazine - - VOICES - Co-founder, Iris­

Cre­at­ing a brand and prod­uct peo­ple fall in love with doesn’t al­ways en­sure its suc­cess. Ideas are easy, but build­ing a sus­tain­able busi­ness around one is more dif­fi­cult. It’s im­por­tant to fo­cus on the foun­da­tion of the prod­uct first. Then, when the time is right, build fea­tures on top that sup­port the core. As you do, build, break, fix and it­er­ate fast.

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