net magazine - - GALLERY | INSPIRATIONAL SITES - Green­wood Camp­bell green­wood­camp­bell.com

In a de­sign cli­mate where web­sites are all be­gin­ning to share the same lay­out, Green­wood Camp­bell breaks the mould with­out sac­ri­fic­ing ease of nav­i­ga­tion. The treat­ment of text and lay­out on the dig­i­tal agency’s site is mag­a­zine-esque, with bold ty­pog­ra­phy and asym­met­ri­cal com­po­si­tions.

“We stud­ied the web­sites of many dig­i­tal agen­cies we liked, and no­ticed two main UX ap­proaches: lin­ear and non-lin­ear con­tent dis­cov­ery. We tried to find a so­lu­tion that would present our of­fice space and show the size of our com­pany, but most im­por­tantly bring the feel­ing of trust and cred­i­bil­ity across to users,” says Marek Miś, fron­tend de­vel­oper at the agency. “By adding on some JavaScripts ex­per­i­ments I was per­son­ally work­ing on, we ended up with the idea of a vir­tual tour, spiced up with small video se­quences.”

The Green­wood Camp­bell site uses a va­ri­ety of tech­niques, both in terms of the tech­nol­ogy used and the way the in­for­ma­tion is pre­sented. Users can dis­cover more about the agency through key in­ter­ac­tions that queue up notes, or through more dis­tinct full pages. The one con­stant is that the in­ter­ac­tions feel seam­less and leave the user in charge of their pas­sage.

“A deep, en­gag­ing site that shares the agency’s de­sign cul­ture while en­cour­ag­ing visi­tors to ex­plore its phys­i­cal space. I love the sub­tle touches of an­i­ma­tion”

Dud­ley Stor ey (@dud­ley­storey)

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