www.sennheiser- re­shapingex­cel­lence.com

net magazine - - GALLERY | INSPIRATIONAL SITES - Philipp und Ke­un­tje (de­sign and de­vel­op­ment) philip­pund­ke­un­tje.de Ar­ti­fi­cial Rome (sound) www.ar­ti­fi­cial­rome.com

Mar­ket­ing sites have a hard job of making an ob­ject seem epic and mon­u­men­tal, but Philipp und Ke­un­tje took that chal­lenge and ran with it. In this site for Sennheiser’s Or­pheus head­phones, users can ex­plore a mon­u­men­tal sound­scape, or cre­ate their own.

The in­ter­face in­vites users to ex­plore a for­got­ten stone ruin, where their duty is to both de­stroy a gi­ant stone pil­lar and si­mul­ta­ne­ously cre­ate a track, gen­er­ated by the sound of their strikes. They can then share their track with oth­ers within the site, or on other so­cial net­works.

Unit di­rec­tor of dig­i­tal Mike John Otto says, “With an ex­pe­ri­ence that in­cludes both film el­e­ments and 3D graph­ics, one of our key ob­jec­tives was to en­sure th­ese tran­si­tions were seam­lessly ex­e­cuted. The web­site needed to have wide reach as well as the high­est pos­si­ble vis­ual qual­ity. We­bGL was the log­i­cal choice.”

The mix­ture of video and We­bGL with a shared grainy qual­ity, cou­pled with many bass tones in the sound, give the il­lu­sion of a lot of mass. I par­tic­u­larly en­joyed the mar­riage of cre­ation and de­struc­tion as a tome.

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