Marketing sites have a hard job of making an object seem epic and monumental, but Philipp und Keuntje took that challenge and ran with it. In this site for Sennheiser’s Orpheus headphones, users can explore a monumental soundscape, or create their own.
The interface invites users to explore a forgotten stone ruin, where their duty is to both destroy a giant stone pillar and simultaneously create a track, generated by the sound of their strikes. They can then share their track with others within the site, or on other social networks.
Unit director of digital Mike John Otto says, “With an experience that includes both film elements and 3D graphics, one of our key objectives was to ensure these transitions were seamlessly executed. The website needed to have wide reach as well as the highest possible visual quality. WebGL was the logical choice.”
The mixture of video and WebGL with a shared grainy quality, coupled with many bass tones in the sound, give the illusion of a lot of mass. I particularly enjoyed the marriage of creation and destruction as a tome.