The Park of Doom
A simple design and lots of imagery help ramp up users’ excitement on this site
The Park of Doom is a simple, easy to use site for visitors of all ages. A key feature on the homepage is the large photos, videos and details about the ride experiences on offer – these aim to boost up children’s excitement about the park.
A simple navigation menu opens up to provide more details about the ride section. The user can then click on the link to open up that particular ride’s page to see more photos, videos, height and age information. There will also be calls to action for buying tickets, details of hours of operation and more.
The interface feels exciting, starting with a single, close-up photo of a rollercoaster. The videos will open fullscreen in a lightbox within the site, and interior pages will feature parallax scrolling, with large images broken up by white space.