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net magazine - - GALLERY | INSPIRATIONAL SITES - Jean Helfen­stein www.jean­helfen­stein.com

A per­sonal project by cre­ative di­rec­tor Jean Helfen­stein, this site show­cases the three phases your brain goes though when try­ing to come up with a so­lu­tion to a prob­lem.

‘Ex­tract’ (“When you have a prob­lem but don’t know the so­lu­tion,” says Helfen­stein) is vi­su­alised as a black sphere rep­re­sent­ing a brain, which is solid and in­ac­ces­si­ble. ‘Sort’ (“When you have all those wild ideas, but you need to an­a­lyse them to see if they’re good”) is shown as a col­lec­tion of par­ti­cles. When the user rolls over each, it ei­ther fades out or trans­forms into a bub­ble. Fi­nally, there’s ‘con­nect’: “Here you are able to con­nect the good ideas to find the idea that will solve your prob­lem.”

This project does a lot to im­merse me in a new world. The light ef­fects are like char­ac­ters in them­selves, and I’m par­tic­u­larly drawn to the move­ment dur­ing the user par­tic­i­pa­tion.

I’m al­ways im­pressed when per­sonal projects look like they’re cre­ated by a team. But aside from the amount of work this must have en­tailed, the de­sign and de­vel­op­ment are so smoothly in­te­grated it makes sense it was a sin­gle per­son’s cre­ation; clearly a labour of love.

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