A personal project by creative director Jean Helfenstein, this site showcases the three phases your brain goes though when trying to come up with a solution to a problem.
‘Extract’ (“When you have a problem but don’t know the solution,” says Helfenstein) is visualised as a black sphere representing a brain, which is solid and inaccessible. ‘Sort’ (“When you have all those wild ideas, but you need to analyse them to see if they’re good”) is shown as a collection of particles. When the user rolls over each, it either fades out or transforms into a bubble. Finally, there’s ‘connect’: “Here you are able to connect the good ideas to find the idea that will solve your problem.”
This project does a lot to immerse me in a new world. The light effects are like characters in themselves, and I’m particularly drawn to the movement during the user participation.
I’m always impressed when personal projects look like they’re created by a team. But aside from the amount of work this must have entailed, the design and development are so smoothly integrated it makes sense it was a single person’s creation; clearly a labour of love.