net magazine - - CONTENTS - Zeus Jones

Ally Palanzi runs through her favourite new sites, in­clud­ing an in­ter­est­ing site for an in­ter­est­ing con­fer­ence

Zeus Jones, a Min­neapo­lis-based agency, de­signed a suite of web­sites for the Min­neapo­lis Aquaten­nial, a civic cel­e­bra­tion of the city. The Mess Hall site was cre­ated within it to show the lo­gis­tics of an event fea­tur­ing food, drink and en­ter­tain­ment from around the city. “Our goal was to cre­ate a fun, sim­ple and sur­pris­ing web ex­pe­ri­ence that would mir­ror the vibe and cre­ativ­ity the chefs would bring to this foodie fes­ti­val,” says El­ida Holte, de­signer at Zeus Jones.

The de­sign uses fun il­lus­tra­tions, bold im­agery and beau­ti­ful ty­pog­ra­phy to cap­ture the feel of the event. Over­all the site beams per­son­al­ity, but what makes it stand out are the small in­ter­ac­tions and de­tails. The team used CSS clev­erly to achieve com­plex in­ter­ac­tions through­out, us­ing tran­si­tions with vary­ing de­lays to cre­ate in­ter­est­ing an­i­ma­tions. One of the best is the ham­burger menu – on hover it ac­tu­ally turns into a ham­burger, per­fect for this foodie site.

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