net magazine - - INSPIRATIONAL SITES - W&CO­

W&Co, an in­ter­ac­tive de­sign and devel­op­ment stu­dio in New York, had the chal­lenge of de­sign­ing a site specif­i­cally for de­sign­ers – the AIGA De­sign Con­fer­ence. “For us, the con­fer­ence site is the high­light of the year be­cause it al­lows us to ex­per­i­ment and try out new tools,” says W&Co prin­ci­pal Vi­jay Mathews.

Mother New York ( www.moth­ cre­ated the iden­tity for the con­fer­ence and W&Co worked to trans­late that to the web. “We de­signed the web­site to be an ex­ten­sion of that iden­tity, re­ly­ing on those el­e­ments and adding a few to help users nav­i­gate the site with ease,” Mathews goes on. Not only did the de­sign need to span this web­site; W&Co also needed to cre­ate a sys­tem that would work well for re­leas­ing up­dated an­nounce­ments to the site, one-off pages for spe­cific events, and na­tive apps.

Dual-tone back­grounds, not of­ten seen in web de­sign, are used to break up the con­tent-heavy site. The use of com­plex, yet not OTT, an­i­ma­tions adds an­other level of vis­ual in­ter­est when tran­si­tion­ing be­tween pages and scrolling through con­tent.

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