A/B testing services
At Booking.com, because A/B tests are central to the way we build our product, we developed an internal experimentation tool. This allows us to maintain a much deeper level of flexibility and control of how and what we want to measure. If you and your company don’t have this luxury of a personal tool, here are some great options for you to start your experimentation today.
These are some of the hosted options available out there, presented in no particular order. All of these options can provide you with an easy interface and quick start into the world of A/B tests. Some of these hosted services are WSIWYG and do not even require any coding skills. Not only that, but they have several learning resources, offer very good support, and are super-easy to integrate. Optimizely ( www.optimizely.com) Unbounce ( unbounce.com) VWO ( vwo.com) Mixpanel ( mixpanel.com)
Open source services
These are some options you can host on your own servers and that can provided flexibility and control in lieu of the support provide by the hosted versions. These are especially important to know about if your company does not allow you to work with some of the selfhosted options. Proctor ( opensource.indeedeng.io/proctor) A/Bingo ( www.bingocardcreator.com/abingo) Sixpack ( sixpack.seatgeek.com) PlanOut ( facebook.github.io/planout) Vanity ( vanity.labnotes.org)