A/B test­ing ser­vices

net magazine - - FEATURES -

At Book­ing.com, be­cause A/B tests are cen­tral to the way we build our prod­uct, we de­vel­oped an in­ter­nal ex­per­i­men­ta­tion tool. This al­lows us to main­tain a much deeper level of flex­i­bil­ity and con­trol of how and what we want to mea­sure. If you and your com­pany don’t have this lux­ury of a per­sonal tool, here are some great op­tions for you to start your ex­per­i­men­ta­tion to­day.

Hosted ser­vices

These are some of the hosted op­tions avail­able out there, pre­sented in no par­tic­u­lar or­der. All of these op­tions can pro­vide you with an easy in­ter­face and quick start into the world of A/B tests. Some of these hosted ser­vices are WSIWYG and do not even re­quire any cod­ing skills. Not only that, but they have sev­eral learn­ing re­sources, of­fer very good sup­port, and are su­per-easy to in­te­grate. Op­ti­mizely ( www.op­ti­mizely.com) Un­bounce ( un­bounce.com) VWO ( vwo.com) Mix­panel ( mix­panel.com)

Open source ser­vices

These are some op­tions you can host on your own servers and that can pro­vided flex­i­bil­ity and con­trol in lieu of the sup­port pro­vide by the hosted ver­sions. These are es­pe­cially im­por­tant to know about if your com­pany does not al­low you to work with some of the self­hosted op­tions. Proc­tor ( open­source.in­dee­deng.io/proc­tor) A/Bingo ( www.bin­go­card­cre­ator.com/abingo) Six­pack ( six­pack.seat­geek.com) PlanOut ( facebook.github.io/planout) Van­ity ( van­ity.lab­notes.org)

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.