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( 1) For sites with ex­ten­sive nav­i­ga­tion, I favour a com­bi­na­tion of tra­di­tional menu item lists with a menu but­ton for over­flow/lower-hi­er­ar­chy items.

( 2) The stars of the show are the vol­un­teers so I wanted it to feel like their web­site, fea­tur­ing their faces and sto­ries.

( 3) Ge­olo­ca­tion is used to present nearby op­por­tu­ni­ties on the Kent map. From here users can jump straight to the de­tails page of a lo­cal va­cancy.

( 4) The home­page dis­plays the ‘Lo­cal Score­board’, a monthly ros­ter of high-fliers in the com­mu­nity. This pro­motes friendly com­pe­ti­tion and re­wards re­turn­ing vol­un­teers.

( 5) The pro­file page be­comes a vol­un­teers’ dash­board. It of­fers them a dis­play of earned achieve­ment badges, point sta­tus, points re­quired to ‘level up’, and a list of avail­able op­por­tu­ni­ties.

( 6) The earn­able badges re­mind vol­un­teers of the work they have done and what they have ac­com­plished. They can be shared on so­cial me­dia, broad­cast­ing users’ achieve­ments and spread­ing the Gather Kent word.

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