A look at the key dates in IBM’s design revolution
1956
Eliot Noyes becomes IBM’s first director of design
1973
IBM CEO Thomas Watson Jr. declares that “good design is good business”
Jan 2013
IBM Design Thinking published internally
Jul 2013
First IBM Design bootcamp for new hires
Nov 2013
IBM Design opens for business
Dec 2014
Public launch of IBM Design Language
Jan 2016
Public launch of IBM Design Thinking
Ap r 2016
IBM names its first ‘distinguished designers’
May 2016
Public launch of IBM Design Research
Jul 2016
Total number of new designers at IBM reaches 1000
