A look at the key dates in IBM’s de­sign rev­o­lu­tion

net magazine - - SHOWCASE -


Eliot Noyes be­comes IBM’s first di­rec­tor of de­sign


IBM CEO Thomas Wat­son Jr. de­clares that “good de­sign is good busi­ness”

Jan 2013

IBM De­sign Think­ing pub­lished in­ter­nally

Jul 2013

First IBM De­sign boot­camp for new hires

Nov 2013

IBM De­sign opens for busi­ness

Dec 2014

Public launch of IBM De­sign Language

Jan 2016

Public launch of IBM De­sign Think­ing

Ap r 2016

IBM names its first ‘dis­tin­guished de­sign­ers’

May 2016

Public launch of IBM De­sign Re­search

Jul 2016

To­tal num­ber of new de­sign­ers at IBM reaches 1000

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