The corporate site for XIFA Plastics is lovely, modern and fresh but dig into it and you realise that the duo at Negative Labs accomplished something truly remarkable: making a sector as unexciting as plastic manufacturing not just inviting, but stunning. Stuttgart-based designers Leo and Jörg Merz were approached by XIFA ’s new management to make something minimal so they created moodboards influenced by International Typographic Style as a starting point for their creative strategy.
According to Leo, “After we restructured the existing content, we were still left with a large amount of copy. To avoid ‘text deserts’ and keep the user engaged, we broke the content down into manageable chunks and created a rhythmic editorial layout.” The Products section of the site is wonderfully unexpected, with a colourful design that livens up a grid of chemical elements. “The scaffolding for the portfolio page was the result of the client expressing the wish to flaunt the vast array of plastic types they carry,” says Leo. Once you dive into each plastic’s individual fact sheet, you’re rewarded with a gorgeous, full-screen slideshow experience. Built on top of WordPress, the site works in two very different languages – German and English – making the responsive design all the more impressive.
“The choice of Aperçu here is really brilliant – simple, functional, but with loads of personality” Dan Perrera, co-owner of Fore Design