net magazine - - INSPIRATIONAL SITES - Xifa.de

The cor­po­rate site for XIFA Plastics is lovely, mod­ern and fresh but dig into it and you re­alise that the duo at Neg­a­tive Labs ac­com­plished some­thing truly re­mark­able: mak­ing a sec­tor as un­ex­cit­ing as plas­tic man­u­fac­tur­ing not just invit­ing, but stun­ning. Stuttgart-based designers Leo and Jörg Merz were ap­proached by XIFA ’s new man­age­ment to make some­thing min­i­mal so they cre­ated mood­boards in­flu­enced by In­ter­na­tional Ty­po­graphic Style as a start­ing point for their creative strat­egy.

Ac­cord­ing to Leo, “After we re­struc­tured the ex­ist­ing con­tent, we were still left with a large amount of copy. To avoid ‘text deserts’ and keep the user en­gaged, we broke the con­tent down into man­age­able chunks and cre­ated a rhyth­mic edi­to­rial lay­out.” The Prod­ucts sec­tion of the site is won­der­fully un­ex­pected, with a colour­ful de­sign that livens up a grid of chem­i­cal el­e­ments. “The scaf­fold­ing for the port­fo­lio page was the re­sult of the client ex­press­ing the wish to flaunt the vast ar­ray of plas­tic types they carry,” says Leo. Once you dive into each plas­tic’s in­di­vid­ual fact sheet, you’re re­warded with a gor­geous, full-screen slideshow ex­pe­ri­ence. Built on top of Word­Press, the site works in two very dif­fer­ent lan­guages – Ger­man and English – mak­ing the re­spon­sive de­sign all the more im­pres­sive.

“The choice of Aperçu here is re­ally bril­liant – sim­ple, func­tional, but with loads of per­son­al­ity” Dan Per­rera, co-owner of Fore De­sign

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