How to fix a site that ’s losing conversions
A client approaches you with a problem: they’re losing conversions. We asked the @netmag Twitter followers what their action plan would be to root out the cause, and what they’d do to improve things.
To start, appraise the situation and look for a few key things: Here’s @ neil_berry’s checklist: “Is their site optimised for mobile? Are they asking for too much info on signup? Is your CTA obvious? And are there too many choices to pick?”
“Look at their Google Analytics and work backwards,” says @ anowlandafez. “Has anything changed on the users’ journey to conversion?” @ GoToNebula would also head straight for the analytics. “If people pogo it’s either the content or a site error,” he says. He also advises: “Check the keywords are relevant or you are annoying people.”
Ask the users
@ heymiltonj points out that it might be helpful to make contact with some actual users, as they may tell you things you can’t see in your analytics. “Check the Inspectlet or @ hotjar sessions, identify customers that you can reach out and ask directly.”