Smith& Co.

A web­site that bal­ances im­agery with a strong mis­sion state­ment

net magazine - - SHOWCASE -

Suc­cess­ful de­sign goes be­yond sexy im­ages, trendy lay­outs, or pol­ished white space. Suc­cess­ful de­sign solves a prob­lem and speaks the lan­guage of its cus­tomers. Strate­gic mes­sag­ing and user ex­pe­ri­ence is cru­cial. So I took that on board when it came to this de­sign chal­lenge. Although Smith&Co. is fic­ti­tious, I imag­ined it be­ing a trendy, mod­ern-in­te­rior de­sign agency with a clever marketing twist. It is in­spired by the ex­ten­sive Pho­to­shop­ping of port­fo­lio items and mag­a­zine spreads. We can make any­thing look amaz­ing, but at the end of the day, is it ac­tu­ally real? This is im­por­tant to think about as de­sign­ers.

If a cus­tomer does busi­ness with Smith&Co., they ex­pect to get the same re­sults as the pho­tos they’ve seen in marketing or mag­a­zines, or on the web­site’s port­fo­lio. Sure, any­one can stage a space to look great, but what happens when the pro­fes­sion­als leave? Can you live in it and still get the same ex­pe­ri­ence?

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