(1) ‘Modern. Unstaged.’ plays to a popular design movement, while leaving room for more. The pops of colour highlighting the modern fixtures supplement this, and provide an eye-catching starting point. The depth created by subtle layering of the woman and chair help to establish an organic expectation. This isn’t overly polished and void of emotion. This is real. It’s lived in. (2) Fun, concise copywriting further elaborates on Smith&Co.’s market focus in an effort to distance itself from other modern agencies that may only care about the big reveal on opening day. This agency puts more thought into the days following that when the cameras are gone. It thinks about how you really use the space. (3) A slideshow that utilises colour masking to fade in key colour highlights from black and white to pop with colour. (4) Smith&Co. is more than smart brand positioning; it’s about psychology. Take its style survey to find out which colours, textures and layouts best match your personality.