Recipes for suc­cess

net magazine - - FEATURES -

FINE, a dig­i­tal brand agency based in Port­land, Ore­gon, of­fers its top tips for a suc­cess­ful ca­reer in web de­sign Be un­com­fort­able

“Be­fore I started code school, a friend ad­vised that to im­prove in life you of­ten have to be com­fort­able be­ing un­com­fort­able. I spent a year or so mak­ing my­self as un­com­fort­able as pos­si­ble by push­ing my­self out of my comfort zone. There are, of course, dif­fer­ences be­tween dis­com­fort caused by flex­ing your­self and dis­com­fort caused by a crappy sit­u­a­tion. Be­ing aware of those dif­fer­ences is im­por­tant in keep­ing your­self happy and healthy on your quest of awe­some­ness.” – Ju­lianna Green, de­vel­oper.

Take breaks

“When you get stuck on a pro­gram­ming prob­lem, take a break. This seems con­trary to the no­tion that we should be hit­ting our heads against the wall, over and over again, un­til we break through. But of­ten when you en­counter a prob­lem that you’ve been star­ing at for hours and can’t crack, shift­ing gears, find­ing a di­ver­sion or stop­ping en­tirely for a while is the best course of ac­tion to take. Usu­ally, by the time that you’re ready to ap­proach it again, you'll be able to see it from a new per­spec­tive.” – Aaron Rans­ley, se­nior de­vel­oper.

Work from gen­eral to spe­cific

“When I was study­ing draw­ing, one of my art teach­ers, Howard Neufeld, gave me the ad­vice: ‘work from gen­eral to spe­cific’. While he was specif­i­cally re­fer­ring to fig­ure draw­ing, the ad­vice has stuck with me. In my de­sign prac­tice, keep­ing fo­cus on the 'big pic­ture' (gen­eral be­fore spe­cific) speaks to solv­ing big lay­out prob­lems be­fore push­ing pix­els around. When start­ing a new dig­i­tal project, I re­mind my­self to start on pa­per, with con­cepts, be­fore dig­ging into ty­pog­ra­phy or colour.” – Ver­ity Kent, art di­rec­tor.

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