3 SIMPLE STEPS
Read about your pricing articles, but how do you educate clients that the pricing you quote is worth their money?
Empathise Focus on the results of what your work will bring your client. Will they make more money? Will it help them become more efficient?
Articulate As the service provider, you’re supremely qualified to articulate exactly how your client will be better off by working with you. When thinking through what the project might entail, you’ve likely thought about how your client’s life will be better after you deliver your work, but few people remember to actually spell out these benefits to the client.
Reinforce Don’t be afraid to reinforce how your work will improve things; that goes a long way in helping your client understand why you’re worth the money.