Evo­lu­tion

net magazine - - SHOWCASE -

(1) It all kicked off with a brief from Pow­er­league about how we could gen­trify the cen­tres, which are now called Clubs. (2) This led into a big­ger con­ver­sa­tion about the over­all Pow­er­league brand and its vi­sion to en­cour­age a new gen­er­a­tion to play more foot­ball. This in­spired our big idea, to be­long. Each Club would now rep­re­sent the lo­cal cul­ture, his­tory and char­ac­ter. A unique crest was cre­ated for each Club. (3) Some ini­tial wire­frames. The click­able pro­to­type was built in InVision. Due to the tight dead­line, we didn’t do any user test­ing but pre­vi­ous data showed four key site driv­ers: Book­ing, Kids, Events, Club Finder. (4) The web­site was de­signed mo­bile first; we used a mod­u­lar de­sign, to keep it as adapt­able as pos­si­ble and with the app in mind. (5) Home­page, clearly show­ing ‘Book a pitch’ front and cen­tre. (6) The Club Con­cept gives each club, each team and each in­di­vid­ual a sense of to­geth­er­ness. This was fun­da­men­tal in the per­son­al­i­sa­tion of the site after lo­gin.

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