The recently launched STEAM School is an online content subscription service to inspire young people into taking an interest in STEAM careers. For those not acquainted, STEAM is the new version of the old STEM curriculum for science, technology, engineering and maths. Arts has now been added to the mix.
In an age where maths and computing are considered boring and complicated subjects, STEAM School’s challenge is to present itself as relevant and interesting to its audiences. The website’s use of colourful design and sectioned content navigation present the service’s purpose in ways relevant to young people, while being easy to understand for parents and teachers.
Head of STEAM School, Jade Parkinson-Hill, mentions how the website was created to promote the teaching benefits of the service. With the current teacher workload crisis, the service enables teachers to deliver premium learning experiences without committing to overwhelming lesson preparation.
Instead of focusing content around endless text descriptions, the website makes good use of gallery and video elements in order to demonstrate the subscription service.