Ro­tate°’s Adam Rob­bins of­fers in­sight into lux­ury ecom­merce de­sign best prac­tices

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Adam Rob­bins of­fers in­sight into best prac­tice for lux­ury ecom­merce de­sign

Shop­ping on­line is com­monly about find­ing the right prod­uct at the right price with min­i­mal ef­fort. How­ever, when a prod­uct’s price point is higher than usual, the site you’re pur­chas­ing from needs to work a lit­tle harder.

Hav­ing de­signed many lux­ury ecom­merce sites over the years, there are a few age-old prac­tices I keep com­ing back to, that have proven to con­vert site vis­i­tors into cus­tomers.

Vis­ual so­phis­ti­ca­tion

It sounds ob­vi­ous but it’s im­por­tant for a pre­mium prod­uct or ser­vice to be dis­played in a pre­mium way. Think of a lux­ury band. Now imag­ine what the brand’s phys­i­cal store feels like. Busy, brash, dif­fi­cult to nav­i­gate? Prob­a­bly not. Chances are the brand you’re de­sign­ing for feels clean, con­sid­ered and so­phis­ti­cated. Repli­cat­ing this in the UI de­sign with taste­ful ty­pog­ra­phy, good use

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