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Rotate°’s Adam Robbins offers insight into luxury ecommerce design best practices
Adam Robbins offers insight into best practice for luxury ecommerce design
Shopping online is commonly about finding the right product at the right price with minimal effort. However, when a product’s price point is higher than usual, the site you’re purchasing from needs to work a little harder.
Having designed many luxury ecommerce sites over the years, there are a few age-old practices I keep coming back to, that have proven to convert site visitors into customers.
It sounds obvious but it’s important for a premium product or service to be displayed in a premium way. Think of a luxury band. Now imagine what the brand’s physical store feels like. Busy, brash, difficult to navigate? Probably not. Chances are the brand you’re designing for feels clean, considered and sophisticated. Replicating this in the UI design with tasteful typography, good use