A site that seeks to attract new visitors by using the experiences of previous guests
The site hopes to appeal to the young, social demographic by providing a laid-back design, which comes through with the handwritten typography and the sketch-style illustrations highlighting key points of interest.
The name ‘The Parakeet’ is inspired by Amsterdam’s parakeet population, which has also been referenced in the colour scheme. The name also has a secondary meaning; due to the birds in Amsterdam being of a more exotic descent, it looks to convey the idea that the hostel is for people from all over the world.
The main feature is the online guestbook, which is designed to replace the physical guestbook of hostel lobbies. The most recent post will be dynamically pulled through onto the homepage. The site is built on React, so it will run efficiently and quickly with user-end rendering. As well as this, a style-guide driven design is used to keep the site consistent and in-brand.
(1) The ‘Check availability’ form on the homepage has been designed using a natural language form layout. This is to make the user feel like they’re having the first conversation, with the second being when they enter the hostel lobby and meet the staff at reception. This form would transfer data in order to offer the best room available for that user. (2) The illustration style and colour scheme has been kept loose to give the site personality. With subtle hints of Amsterdam culture, this can be seen behind the green multi-purpose sidebar. (3) Social proof is one of the main features of the site. Displaying other people’s experiences of the hostel will hopefully give visitors the confidence to make a booking. (4) A drag-and-drop photos feature means the user can share photos from their stay to add to the online guestbook feed. (5) Dynamic homepage content is used to keep the site looking fresh. This should also help with marketing and SEO.