From our timeline
What good advice do you find toughest to sell to clients?
That their personal preference on a design or feature may actually not be correct. @simonminter
Wireframing – they just want to see the pretties not some boxes. Even when convinced they just sign it off pretty quickly without much thought only to come back after the pretties are done with substantial structural revision. @julianknott
The importance of doing attitudinal and qualitative research in UX. A ‘fetish’ for numbers and behavioural user research approaches still dominates huge parts of the industry. @TheGeekettez
The importance of continually investing in a new site after its launched – Measuring its performance, testing with users and making incremental improvements, rather than leaving it for a few years until the next expensive redesign. It’s not tough to sell but they rarely do it. @JT3000
Budget for updates and maintenance once the project goes live. Clients don’t want to hear there’s extra costs – they want to spend now and forget about it. @peterbowyer
People scroll. Had a client specify that the page must not scroll, because he hated scrolling. Told him I could provide studies where over 90% of users scroll the page. He said he wouldn’t read them. @myfirstraygun