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What good ad­vice do you find tough­est to sell to clients?

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That their per­sonal pref­er­ence on a de­sign or fea­ture may ac­tu­ally not be cor­rect. @si­mon­minter

Wire­fram­ing – they just want to see the pret­ties not some boxes. Even when con­vinced they just sign it off pretty quickly with­out much thought only to come back af­ter the pret­ties are done with sub­stan­tial struc­tural re­vi­sion. @ju­lian­knott

The im­por­tance of do­ing at­ti­tu­di­nal and qual­i­ta­tive re­search in UX. A ‘fetish’ for num­bers and be­havioural user re­search ap­proaches still dom­i­nates huge parts of the in­dus­try. @TheGeeket­tez

The im­por­tance of con­tin­u­ally in­vest­ing in a new site af­ter its launched – Mea­sur­ing its per­for­mance, test­ing with users and mak­ing in­cre­men­tal im­prove­ments, rather than leav­ing it for a few years un­til the next ex­pen­sive re­design. It’s not tough to sell but they rarely do it. @JT3000

Bud­get for up­dates and main­te­nance once the project goes live. Clients don’t want to hear there’s ex­tra costs – they want to spend now and for­get about it. @pe­ter­bowyer

Peo­ple scroll. Had a client spec­ify that the page must not scroll, be­cause he hated scrolling. Told him I could pro­vide stud­ies where over 90% of users scroll the page. He said he wouldn’t read them. @my­firstray­gun

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