Beyond Beauty showcases causes championed by four well-known female actors who are primarily known for their appearance. It highlights their active roles in politics, education and equal rights.
The user experience is enhanced using a number of conventions, including sound and custom cursor states. While sound is key to the experience it’s refreshing to see an approach where it enhances the experience but is still functional without it.
Co-designer Louis Ansa explains how sound forms a key aspect of the project: “The site’s core feature is, of course, the audio/visual speech approach that emphasises the immersive aspect and lets the user get carried by the topic. The concept of this project and the message delivered is as important as its realisation.”
The high level of detail in the design combined with subtle interactions in development produces smooth transitions between subjects, creating an immersive experience. Paired with an unconventional horizontal menu, it provides an intriguing way to navigate between the subjects. Ansa says: “[The] organic look shows the human side and the relationship between the physical and inner beauty of these women.”