Be­yond Beauty

net magazine - - GALLERY - be­yond-beauty.co

Be­yond Beauty show­cases causes cham­pi­oned by four well-known fe­male ac­tors who are pri­mar­ily known for their ap­pear­ance. It high­lights their ac­tive roles in pol­i­tics, ed­u­ca­tion and equal rights.

The user ex­pe­ri­ence is en­hanced us­ing a num­ber of con­ven­tions, in­clud­ing sound and cus­tom cur­sor states. While sound is key to the ex­pe­ri­ence it’s re­fresh­ing to see an ap­proach where it en­hances the ex­pe­ri­ence but is still func­tional with­out it.

Co-de­signer Louis Ansa ex­plains how sound forms a key as­pect of the project: “The site’s core fea­ture is, of course, the au­dio/vis­ual speech ap­proach that em­pha­sises the im­mer­sive as­pect and lets the user get car­ried by the topic. The con­cept of this project and the mes­sage de­liv­ered is as im­por­tant as its re­al­i­sa­tion.”

The high level of de­tail in the de­sign com­bined with sub­tle in­ter­ac­tions in devel­op­ment pro­duces smooth tran­si­tions be­tween sub­jects, cre­at­ing an im­mer­sive ex­pe­ri­ence. Paired with an un­con­ven­tional hor­i­zon­tal menu, it pro­vides an in­trigu­ing way to nav­i­gate be­tween the sub­jects. Ansa says: “[The] or­ganic look shows the hu­man side and the re­la­tion­ship be­tween the phys­i­cal and in­ner beauty of these women.”

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