A bold new look for the Borough Market website
I have redesigned the Borough Market website to simplify the user journey and give it a bolder, more contemporary visual style. The theme is black against white, which is striking while still allowing the food photography to be the star of the show.
The way the traders are organised has been updated for food lovers with all budgets in mind, with a function added to allow users to order traders by price as well as by cuisine or alphabetically. Directions and key information have been labelled more clearly for tourists and linked in a prominent place on the homepage.
The flexible grid layout allows for different content blocks to be moved around to fit the market’s ever-changing needs. A spotlight feature on the homepage thrusts different traders into the spotlight; this randomly shuffles with every refresh, highlighting businesses in a fair and unbiased way.
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