Bor­ough Mar­ket

A bold new look for the Bor­ough Mar­ket web­site

net magazine - - SHOWCASE -

I have re­designed the Bor­ough Mar­ket web­site to sim­plify the user jour­ney and give it a bolder, more con­tem­po­rary vis­ual style. The theme is black against white, which is strik­ing while still al­low­ing the food pho­tog­ra­phy to be the star of the show.

The way the traders are or­gan­ised has been up­dated for food lovers with all bud­gets in mind, with a func­tion added to al­low users to order traders by price as well as by cui­sine or al­pha­bet­i­cally. Direc­tions and key in­for­ma­tion have been la­belled more clearly for tourists and linked in a prom­i­nent place on the home­page.

The flex­i­ble grid lay­out al­lows for dif­fer­ent con­tent blocks to be moved around to fit the mar­ket’s ever-chang­ing needs. A spot­light fea­ture on the home­page thrusts dif­fer­ent traders into the spot­light; this ran­domly shuf­fles with ev­ery re­fresh, high­light­ing busi­nesses in a fair and un­bi­ased way.

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