ROMSEY FOOD MARKET
Videos of food producers enable users to get to know the traders before they visit
I’ve created a design for a food market in Romsey. I began by thinking about what information is essential for my prospective market goers and what content could I include to help delight and encourage them to visit?
The location, opening hours and information about the producers were essential to include. Without these the website wouldn’t be useful, so these needed to be clear and easy to read. To delight users I decided to include video profiles for each food producer. The aim is that it would help prospective visitors connect with what’s on offer and build relationships with the traders before they’ve even set foot in the market.
Visually, the design puts the spotlight on essential information and the video profiles. People are able to filter the videos by food type to tailor the experience towards their personal preferences. This functionality also encourages people to discover the diverse range on offer.
(1) The information shown here is essential for people interested in the food market. I have dedicated a good amount of screen space to this content with clear, readable typography and concise information – at a glance you can get all the information you need. (2) A link to a map has been included to help people understand where the market is. I want to make it as clear and easy for people as possible. (3) Video profiles for each food producer are included with beautiful cover photos. Hovering over a video would animate it. These are easy to flick through and a selected video would increase in size to a 16:9 ratio. (4) A filtering system has been added here to help people tailor the videos to their interests. Selecting a filter would swiftly change the videos below and selecting ‘all’ would show everything. (5) Links to Facebook and Instagram are included to help people engage further with the market and encourage them to share content with friends.
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