(1) The original concept for the immersive home page experience exploring how we could incorporate the drone choreography and the human element. (2) From the start of the project, we wanted to take direct inspiration from the drone shows and translate it into a digital experience. (3) Early concepts showing the entire experience and how the WebGL elements would be incorporated. (4) To ensure we had the correct expressions, lighting and image quality, we did our own photo shoot for the home-page model. (5) Getting the correct mix of communicating the overall Verity experience and the impressive technology was crucial. (6) Achieving a similar experience on mobile devices was also important to us and a challenge in itself.