Case Study John Wick 2 chat­bot ex­pe­ri­ence

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Chat­bots, like the one you’re cre­at­ing with this tu­to­rial, can be used in a wide range of ser­vice and cus­tomer sup­port roles. They can help you shop on­line, trou­bleshoot IT is­sues and pick the right va­ca­tion. They can also be used cre­atively as well, like in this cool, in­ter­ac­tive chat­bot de­vel­oped by Jam3.

Lion­s­gate used this en­gag­ing AI agent to pro­mote the movie ‘John Wick: Chap­ter 2’, star­ring Keanu Reeves. The ex­pe­ri­ence draws fans into the world of the hit­man char­ac­ter John Wick, en­abling them to in­ter­act with the mas­ter as­sas­sin. Us­ing an SMS-based chat­bot, fans in­ter­act via text mes­sages through their phone. It lever­ages the ‘face­less’ in­ter­ac­tions we are al­ready ac­cus­tomed to hav­ing via text. Just like in the film – where as­sas­sins are con­tacted via text mes­sage – fans get con­tacted the same way.

Nat­u­ral lan­guage pro­cess­ing via Wit.AI in­ter­prets a wide range of user mes­sages, trained with a high vol­ume of po­ten­tial phrases. Hun­dreds of re­sponses were also cre­ated to yield a unique ex­pe­ri­ence for each user. Lo­ca­tion track­ing was used to fur­ther en­hance the per­son­al­i­sa­tion of the ex­pe­ri­ence, con­nect­ing the sto­ry­line to the users’ lo­ca­tion.

Com­puter Vi­sion via Mi­crosoft’s Vi­sion API, was also used to recog­nise con­tent in im­ages. For ex­am­ple, if you hap­pened to be wear­ing glasses in your photo, Wick might re­spond with: “Lose the glasses. They can be a haz­ard when fists and bul­lets start fly­ing.”

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