Case Study John Wick 2 chatbot experience
Chatbots, like the one you’re creating with this tutorial, can be used in a wide range of service and customer support roles. They can help you shop online, troubleshoot IT issues and pick the right vacation. They can also be used creatively as well, like in this cool, interactive chatbot developed by Jam3.
Lionsgate used this engaging AI agent to promote the movie ‘John Wick: Chapter 2’, starring Keanu Reeves. The experience draws fans into the world of the hitman character John Wick, enabling them to interact with the master assassin. Using an SMS-based chatbot, fans interact via text messages through their phone. It leverages the ‘faceless’ interactions we are already accustomed to having via text. Just like in the film – where assassins are contacted via text message – fans get contacted the same way.
Natural language processing via Wit.AI interprets a wide range of user messages, trained with a high volume of potential phrases. Hundreds of responses were also created to yield a unique experience for each user. Location tracking was used to further enhance the personalisation of the experience, connecting the storyline to the users’ location.
Computer Vision via Microsoft’s Vision API, was also used to recognise content in images. For example, if you happened to be wearing glasses in your photo, Wick might respond with: “Lose the glasses. They can be a hazard when fists and bullets start flying.”