David Mathews re­veals how an open-plan of­fice and origami oxen have helped build Bop­gun’s suc­cess

David Mathews re­veals how an open-plan of­fice and origami oxen have helped build the agency’s suc­cess

net magazine - - CONTENTS -

Sit­u­ated be­tween the beau­ti­ful Geor­gian city of Bath and the vi­brant city of Bris­tol, the Bop­gun ( bop­gun.com) stu­dio is nes­tled on a farm in Wick with more than 40 acres of land, per­fect for our of­fice dog Dex­ter. Over the past decade we’ve been busy build­ing brands, cam­paigns and dig­i­tal so­lu­tions for a wide va­ri­ety of clients in­clud­ing Sains­bury’s, Lon­don & Coun­try, Ha­chette Part­works and Martin Grant Homes to name a few.

Our of­fice space is open plan for easy com­mu­ni­ca­tion. We feel it’s im­por­tant that we can all work to­gether, bounce ideas off of each other and keep the creative en­ergy flow­ing. We com­pleted a re­brand two years ago, where we com­mis­sioned lo­cal sig­nage com­pany Voodoo De­sign to cre­ate our new logo in stain­less steel [1] – and we love it! With its own spot­light, this wall fea­ture puts the Bop­gun stamp on our stu­dio space.

We love to be chal­lenged here at Bop­gun; in fact chal­lenges are core to what we be­lieve in. The bull sym­bol­ises that so we have a few re­minders around the stu­dio. From our origami bull [2] to our bull print, these in­spire us to tackle any chal­lenge and push our­selves ev­ery day.

As chil­dren, we were al­ways told not to draw on the walls but here we en­cour­age it. With our yel­low dry-erase wall [3], we can get down all of our ideas on to one big vis­ual space. Sit­u­ated in our meet­ing room, it’s a great area for com­ing up with creative so­lu­tions to our client’s prob­lems.

Up­stairs is our photo stu­dio [4] where we of­ten shoot im­ages of our client’s prod­ucts to add to their web­site or for pro­mo­tional ma­te­rial. At the time of writ­ing, we are cur­rently busy pho­tograph­ing Boka bars ( bokafood.co.uk) for use on an email mar­ket­ing and so­cial me­dia cam­paign.

In Novem­ber we are cel­e­brat­ing ten years of Bop­gun and as a cel­e­bra­tion we have cre­ated our very own Bop­gun gin [5], cel­e­brat­ing who we are and what we have achieved. Com­mer­cial di­rec­tor, David Mathews, is one of the co-founders of Bop­gun. He’s ob­sessed with cus­tomer jour­neys and fo­cused on cre­at­ing out­stand­ing cus­tomer value.

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