3 sim­ple steps

Is so­cial me­dia be­com­ing more im­por­tant than the web­site for your clients?

net magazine - - Q&AS -

Trevor Wil­liams, Isle of Man

Web­site traf­fic

MO: While so­cial me­dia is ob­vi­ously in­cred­i­bly im­por­tant to a brand, its pur­pose is of­ten pri­mar­ily to drive peo­ple to the web­site. That was cer­tainly the case for a di­rect-to-con­sumer client like Batch Or­gan­ics. Im­age build­ing On the flip side, we also do a lot of work for spir­its brands, where so­cial me­dia is of­ten more about build­ing im­age and less about driv­ing a di­rect pur­chase. In this case, the web­site has a rel­a­tively small role.

Case by case

The trick is to un­der­stand the role of each chan­nel and build the brand ac­cord­ingly. If the web­site has a clear pur­pose and a gen­uine rea­son for peo­ple to visit, it should be treated ac­cord­ingly.

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