3 simple steps
Is social media becoming more important than the website for your clients?
Trevor Williams, Isle of Man
MO: While social media is obviously incredibly important to a brand, its purpose is often primarily to drive people to the website. That was certainly the case for a direct-to-consumer client like Batch Organics. Image building On the flip side, we also do a lot of work for spirits brands, where social media is often more about building image and less about driving a direct purchase. In this case, the website has a relatively small role.
Case by case
The trick is to understand the role of each channel and build the brand accordingly. If the website has a clear purpose and a genuine reason for people to visit, it should be treated accordingly.