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Google AMP – a 70% drop in our con­ver­sion rate

In this ar­ti­cle, Nathan Kontny tells the story of how lead flow on his site dra­mat­i­cally de­clined af­ter re­build­ing things in Google AMP and looks at pos­si­ble ex­pla­na­tions for why this might be. He con­cludes that as things stand to­day, AMP might not be the right thing for land­ing pages. www.rock­star­coders.com/ google-amp/

Google Chrome at ag e 10

Ten years since the launch of Google Chrome, this ar­ti­cle con­sid­ers whether the browser’s big­gest chal­lenge might ac­tu­ally be its own suc­cess. Chrome cer­tainly helped mod­ernise the web but now many high-pro­file web­sites pri­ori­tise it to the detri­ment of other browsers and the open­ness of the web as a plat­form. https://netm.ag/2E802D8

Re­spon­sive imag es

Prop­erly op­ti­mised im­ages are es­sen­tial for mak­ing sure your site per­forms well and Mat Mar­quis’ new book, Im­age Per­for­mance, ex­plains ev­ery­thing you need to know. To get a taste, A List Apart has pub­lished this ex­cerpt on the pros and cons of the img tag. https://al­istapart.com/ar­ti­cle/ re­spon­sive-im­ages

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