The Little League site is a great example of clean, consistent design and UX but with a complex information architecture. The responsive brackets are expertly designed too.
We caught up with Kyle Unzicker, director of design at Modern Tribe, who worked on the project, to learn more. “We had a diverse set of stakeholders. Our aim was to build a site that allowed a central team to edit, manage and create individual sites within the same administrative dashboard and to quickly and easily share content across multiple properties. We developed a design system that could be shared across all properties yet supported unique branding aspects such as swapping primary and secondary colours and logos when appropriate. The information architecture needed to support both users already involved in Little League but also introduced the organisation and its values to those who may not be involved with LL.”
Unzicker continues: “For the LL World Series site specifically, we aimed to create a visual system that heightened the fan experience by prominently featuring team logos, colours and player photos. With an emphasis on scores, schedules and a live tournament bracket, the site allows millions of fans to track the progress of their favourite teams.”