Lit­tle League

net magazine - - GALLERY - https://www.lit­tle­

The Lit­tle League site is a great ex­am­ple of clean, con­sis­tent de­sign and UX but with a com­plex in­for­ma­tion ar­chi­tec­ture. The re­spon­sive brack­ets are ex­pertly de­signed too.

We caught up with Kyle Unz­icker, di­rec­tor of de­sign at Mod­ern Tribe, who worked on the project, to learn more. “We had a di­verse set of stake­hold­ers. Our aim was to build a site that al­lowed a cen­tral team to edit, man­age and cre­ate in­di­vid­ual sites within the same ad­min­is­tra­tive dash­board and to quickly and eas­ily share con­tent across mul­ti­ple prop­er­ties. We de­vel­oped a de­sign sys­tem that could be shared across all prop­er­ties yet sup­ported unique brand­ing as­pects such as swap­ping pri­mary and se­condary colours and lo­gos when ap­pro­pri­ate. The in­for­ma­tion ar­chi­tec­ture needed to sup­port both users al­ready in­volved in Lit­tle League but also in­tro­duced the or­gan­i­sa­tion and its val­ues to those who may not be in­volved with LL.”

Unz­icker con­tin­ues: “For the LL World Se­ries site specif­i­cally, we aimed to cre­ate a vis­ual sys­tem that height­ened the fan ex­pe­ri­ence by promi­nently fea­tur­ing team lo­gos, colours and player pho­tos. With an em­pha­sis on scores, sched­ules and a live tour­na­ment bracket, the site al­lows mil­lions of fans to track the progress of their favourite teams.”

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