Icelandic Mountain Guides
I recently ticked off Iceland from my travel bucket list – its breathtaking landscapes and incredible waterfalls everywhere you turn were unforgettable. Before I set off on my trip I really wish I could have planned and booked my sightseeing and tours all in one place. Introducing the new Icelandic Mountain Guides (IMG) website. It’s an absolute beauty – across all devices – showcasing the amazing adventures and experiences the company offers.
Founded in 1994, IMG has been providing premium outdoor experiences in Iceland for tourists and locals alike. Across its tour pages it has implemented custom maps using Mapbox, an open-source mapping platform, to show more detailed itineraries as well as exact routes. This function is particularly impressive when using it on mobile devices.
Marco Coppeto, design lead at Ueno, explained that his team worked with IMG on redesigning and developing the website and updating its digital branding. They created a new, intuitive way for website visitors to search for and book tours. This experience now includes interactive itineraries, image galleries and enables customers to book activities in a brand new seamless checkout experience. I’m on the next plane to Reykjavik if anyone needs me.