Prove your hy­pothe­ses with Google Op timize

net magazine - - PROJECTS -

A big part of on­go­ing per­for­mance UX is sug­gest­ing ideas to your client about how to im­prove the ex­pe­ri­ence for the user or in­crease a par­tic­u­lar on-site met­ric (click-through rate, for ex­am­ple). In the past if you didn’t have the de­vel­op­ment ca­pac­ity to run ex­per­i­ments your­self, com­pa­nies like Op­ti­mizely and VWO had the mar­ket cor­nered.

With Google Op­ti­mize, there is a now a free al­ter­na­tive that not only is quick to pick up but that also works seam­lessly with Google An­a­lyt­ics, so you can in­clude the data it pro­vides in your re­ports and dash­boards.

Op­ti­mize lets you run: server-side ex­per­i­ments and A/B, mul­ti­vari­ate and re­di­rect tests. It has a very easy to use vis­ual edi­tor that also en­ables you to al­ter the code di­rectly should you want to get your hands dirty.

The nice thing I found with Op­ti­mize was the abil­ity to de­ter­mine how many users saw the test. This should keep ner­vous clients happy and let you ramp up the ex­po­sure if the ex­per­i­ment goes the way you’d hoped.

For those of you who work in larger or­gan­i­sa­tions, Op­ti­mize 360 has some ex­cel­lent (paid for) ex­tended op­tions, as well as adding an au­di­ence-cus­tomi­sa­tion layer.

Each month a few ex­per­i­ments run­ning in the back­ground of other per­for­mance UX tasks can keep your client en­gaged and ex­cited to learn the out­come of each new test.

Learn more about Op­ti­mize at mar­ket­ing­plat­form.google.com/ about/op­ti­mize/.

Above Google Op­ti­mize of­fers sim­ple, ag­ile test­ing to site own­ers for free

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.