Prove your hypotheses with Google Op timize
A big part of ongoing performance UX is suggesting ideas to your client about how to improve the experience for the user or increase a particular on-site metric (click-through rate, for example). In the past if you didn’t have the development capacity to run experiments yourself, companies like Optimizely and VWO had the market cornered.
With Google Optimize, there is a now a free alternative that not only is quick to pick up but that also works seamlessly with Google Analytics, so you can include the data it provides in your reports and dashboards.
Optimize lets you run: server-side experiments and A/B, multivariate and redirect tests. It has a very easy to use visual editor that also enables you to alter the code directly should you want to get your hands dirty.
The nice thing I found with Optimize was the ability to determine how many users saw the test. This should keep nervous clients happy and let you ramp up the exposure if the experiment goes the way you’d hoped.
For those of you who work in larger organisations, Optimize 360 has some excellent (paid for) extended options, as well as adding an audience-customisation layer.
Each month a few experiments running in the background of other performance UX tasks can keep your client engaged and excited to learn the outcome of each new test.
Learn more about Optimize at marketingplatform.google.com/ about/optimize/.
Above Google Optimize offers simple, agile testing to site owners for free