Ye­lena Gauf­man

net magazine - - WELCOME -

Gauf­man is strat­egy part­ner at Fold7, the creative ad­ver­tis­ing agency be­hind Au­di­ble’s Mind­ful Mo­ments ad cam­paign. On page 22, she ex­plores why mean­ing­ful app ex­pe­ri­ences beat go­ing cold turkey. w: fold7.com

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