WEL­COME TO NEUE LUX­URY

Neue Luxury - - Front Page - A note from our Founder & Edi­tor in Chief Founder & Edi­tor in Chief

Wel­come to the sec­ond is­sue of Neue Lux­ury.

Firstly, I have a con­fes­sion to make. It feels re­as­sur­ingly good to wel­come you back. Af­ter all, it only seems like yes­ter­day that we were putting the fin­ish­ing touches to our in­au­gu­ral is­sue, while qui­etly con­tem­plat­ing if our de­ci­sion to launch a global lux­ury broad­sheet from the an­tipodean shores of Aus­tralia, was in­deed the right (read smart) thing to do. But as I sit here in the de­par­ture lounge of a bustling Syd­ney air­port, re­count­ing the fre­neti­cism of the last six months, along with the on­go­ing and tec­tonic shift that we con­tinue to ob­serve within Aus­tralia’s lux­ury land­scape, I am pleased and proud of our de­ci­sion to push on and in­vest.

There has been a great deal of com­men­tary in re­cent times around the strate­gic op­por­tu­nity that Aus­tralia’s ge­o­graphic lo­ca­tion and prox­im­ity to Asia of­fers pur­vey­ors of lux­ury goods and ser­vices. Hav­ing long been con­sid­ered by Europe as an ex­otic out­post of po­ten­tial, Aus­tralia has al­ways sought to em­brace its Euro­pean her­itage while ad­vo­cat­ing the virtues of Amer­i­can style com­mer­cial­i­sa­tion. Over the decades, this cu­ri­ous sen­si­bil­ity has not only moved ad­ven­tur­ous and am­bi­tious busi­ness lead­ers, artists, de­sign­ers and mak­ers to con­trib­ute to a global di­a­logue on lux­ury, but to in­ter­ro­gate and chal­lenge its amor­phous con­cepts en­tirely. A sen­ti­ment to which we strongly sub­scribe.

To this point and on the oc­ca­sion of the 60th an­niver­sary of Firenze Hometown of Fash­ion, I must also ex­tend my con­grat­u­la­tions to our foun­da­tion part­ner Har­rolds Lux­ury Depart­ment Store, for be­ing recog­nised by The Busi­ness of Fash­ion as one of the top 30 menswear re­tail­ers in the world at Pitti Uomo in June. As you can imag­ine, we are proud of - and ex­cited for - Har­rolds in equal mea­sure.

I am also equally proud to in­tro­duce is­sue two along with our focus on the lux­ury of col­lect­ing, col­lec­tions and col­lec­tors in the 21st cen­tury. A jour­ney that has taken our team on an in­cred­i­ble adventure over the past few months. We dis­cov­ered the in­tern­ment of art and ideas at Ex­péri­ence Pom­mery (p4), dis­cussed no­tions of mad­ness and iden­tity with Kaya Sorhaindo of Ber­lin­based fra­grance house Folie à Plusieurs (p6) and dis­cov­ered the ex­tra­or­di­nary ini­tia­tive that is and will con­tinue to be, the Mpavil­ion (p16).

I trust that you will en­joy the is­sue along with the many lay­ers, per­son­al­i­ties and sto­ries that we en­deav­our to re­veal. While you do so, I also ex­tend my sin­cere thanks to each of our part­ners, con­trib­u­tors, staff and sup­port­ers for their on­go­ing and ex­tra­or­di­nary sup­port of Neue Lux­ury. You con­tinue to af­ford us the free­dom and in­spi­ra­tion to pur­sue this dream.

Cover im­age sup­plied courtesy of the artist: An­drew Hazewinkel Un­ti­tled [Ju­lia Aquilia Sev­era] 2013 Pig­ment print on archival pa­per 44 x 66 cm First ex­hib­ited in The Pi­ranesi Ef­fect. The Ian Pot­ter Mu­seum of Art, the Uni­ver­sity of Melbourne. www.an­drew­hazewinkel.com

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