WELCOME TO NEUE LUXURY
Welcome to the second issue of Neue Luxury.
Firstly, I have a confession to make. It feels reassuringly good to welcome you back. After all, it only seems like yesterday that we were putting the finishing touches to our inaugural issue, while quietly contemplating if our decision to launch a global luxury broadsheet from the antipodean shores of Australia, was indeed the right (read smart) thing to do. But as I sit here in the departure lounge of a bustling Sydney airport, recounting the freneticism of the last six months, along with the ongoing and tectonic shift that we continue to observe within Australia’s luxury landscape, I am pleased and proud of our decision to push on and invest.
There has been a great deal of commentary in recent times around the strategic opportunity that Australia’s geographic location and proximity to Asia offers purveyors of luxury goods and services. Having long been considered by Europe as an exotic outpost of potential, Australia has always sought to embrace its European heritage while advocating the virtues of American style commercialisation. Over the decades, this curious sensibility has not only moved adventurous and ambitious business leaders, artists, designers and makers to contribute to a global dialogue on luxury, but to interrogate and challenge its amorphous concepts entirely. A sentiment to which we strongly subscribe.
To this point and on the occasion of the 60th anniversary of Firenze Hometown of Fashion, I must also extend my congratulations to our foundation partner Harrolds Luxury Department Store, for being recognised by The Business of Fashion as one of the top 30 menswear retailers in the world at Pitti Uomo in June. As you can imagine, we are proud of - and excited for - Harrolds in equal measure.
I am also equally proud to introduce issue two along with our focus on the luxury of collecting, collections and collectors in the 21st century. A journey that has taken our team on an incredible adventure over the past few months. We discovered the internment of art and ideas at Expérience Pommery (p4), discussed notions of madness and identity with Kaya Sorhaindo of Berlinbased fragrance house Folie à Plusieurs (p6) and discovered the extraordinary initiative that is and will continue to be, the Mpavilion (p16).
I trust that you will enjoy the issue along with the many layers, personalities and stories that we endeavour to reveal. While you do so, I also extend my sincere thanks to each of our partners, contributors, staff and supporters for their ongoing and extraordinary support of Neue Luxury. You continue to afford us the freedom and inspiration to pursue this dream.
Cover image supplied courtesy of the artist: Andrew Hazewinkel Untitled [Julia Aquilia Severa] 2013 Pigment print on archival paper 44 x 66 cm First exhibited in The Piranesi Effect. The Ian Potter Museum of Art, the University of Melbourne. www.andrewhazewinkel.com