Fiat 500 joins MOMA
It’s difficult not to smile when you see a Fiat 500. The original version weighed in at just over 420kg and put out a whopping 9.6kw (12.8hp). Its intention was not to be cute and happy, which is the legacy it has actually left, but to be an alternative to the motorbike and scooter for Italian families. Corner stores throughout Italy held basic parts for the 500, and its rearengined make-up made it simple for the everyman to work on.
Now the Museum of Modern Art (MOMA) in New York has taken ownership of a 1968 Fiat 500 in a permanent installation as a piece of historic art.
“While the Fiat 500 has unquestionably left its mark on automotive history, it is equally true that it has never been just a car,” said Olivier François, head of Fiat brand and chief marketing officer, FCA Global. “In its 60 years of history, the 500 has transcended its material manifestation to enter the collective imagination and become an icon, which has now the honour of being certified by being acquired by MOMA in a tribute to its artistic and cultural value.”