Out­back Creative’s lat­est drought ap­peal

New Out­back Creative video to raise funds

NewsMail - Wide Bay Rural Weekly - - NEWS - AN­DREA DAVY An­drea.davy@ru­ral­weekly.com.au .

IT’S emo­tive, con­fronting and do­ing its bit to help farm­ers bat­tling through the im­pacts of drought.

Those are a few words you could use to de­scribe Out­back Creative’s lat­est ini­tia­tive.

To the prose of Mur­ray Hartin’s heart­felt poem Rain from Nowhere, Out­back Creative has cre­ated a video us­ing images cap­tured across the coun­try of the big dry – the video can be bought on­line for $5, with prof­its go­ing to the Drought An­gels.

Out­back Creative’s ru­ral pro­mo­tions di­rec­tor Matt Law­son said the clip was about in­creas­ing aware­ness as much as it was about fundrais­ing.

“We feel a lot of peo­ple aren’t aware of just how bad it is. Peo­ple think the drought has bro­ken,” he said.

“It’s an on­go­ing thing in Aus­tralia, so this is just bring­ing it into at­ten­tion.”

Matt de­scribes the video as an ac­cu­rate re­flec­tion of what is hap­pen­ing.

“It has images from around Aus­tralia, but par­tic­u­larly from peo­ple in western Queens­land and north-west New South Wales,” he said.

“We have images of the dry ground and peo­ple on the land. Some images of lost cat­tle and sheep, so they are pretty con­fronting, but it does show what is re­ally hap­pen­ing out there.”

Al­though based in Mel­bourne, Matt has a strong pas­sion in help­ing peo­ple on the land.

“For my­self, I am a city slicker I guess. When I was out trav­el­ling around Aus­tralia it wasn’t un­til I was right up into the ar­eas that are af­fected that I re­alised how big of a thing the drought was, and how it was af­fect­ing Aus­tralia.

“We just want to con­vey that to ev­ery­day Aus­tralians.

“To buy it’s only a small do­na­tion re­ally, but it’s some­thing they can have then to show their kids so they can un­der­stand what’s go­ing on. Or it’s even good for an in­di­vid­ual.

“If some­one is hav­ing a bad day, watch­ing some­thing like this will make you realise things aren’t that bad. There are other peo­ple do­ing it worse.”

This is one of the first ini­tia­tives to be rolled out by Out­back Creative, a co-op­er­a­tive that has brought 52 of Aus­tralia’s best bush artists to­gether.

Matt said he had used the for­mula of fundrais­ing through a saleable prod­uct with his own busi­ness, Matt Law­son Pho­tog­ra­phy, with suc­cess.

“We are con­fi­dent this will

work,” he said. “I have used a sim­i­lar idea in the past to raise money for Beyond Blue and other char­i­ties.”

Visit www.out­back­cre­ative.com.au to buy the video.

Peo­ple think the drought has bro­ken...

— Matt Law­son

PHOTO: LISA ALEXAN­DER PHO­TOG­RA­PHY

STRONG MES­SAGE: Out­back Creative pho­tog­ra­pher Lisa Alexan­der, from Black­all, took this photo of her hus­band on her fam­ily's sheep prop­erty. It’s one of the images used in Out­back Creative’s lat­est fundraiser.

PHOTO: MATT LAW­SON PHO­TOG­RA­PHY

An im­age show­ing the drought in Aus­tralia.

PHOTO: LISA ALEXAN­DER PHO­TOG­RA­PHY

Lisa Alexan­der’s work show­cases the drought’s im­pact on western Queens­land.

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