A coach to help you pros­per

NewsMail - Wide Bay Rural Weekly - - NEWS - PAT HAN­NAN Grow­com CEO

AS AGRI­CUL­TURE con­tin­ues to change, so do our farm busi­nesses.

The con­stant changes to con­sumer mar­kets, tech­nol­ogy and busi­ness pres­sures are driv­ing Queens­land hor­ti­cul­ture grow­ers to adapt to en­sure they re­main com­pet­i­tive and prof­itable.

With the wel­come sup­port of Hor­ti­cul­ture Innovation, Grow­com’s new Hort360 Innovation Coach Pro­gram is the latest tool at grow­ers’ dis­posal in keep­ing up to date with the op­por­tu­ni­ties pre­sent­ing them­selves within the agri­cul­tural sec­tor.

The aim of this pro­gram is to work with all farm­ers who are look­ing to take ad­van­tage of the latest in innovation and tech­nol­ogy link­ing them with avail­able sup­port and ser­vices to take their farm busi­nesses to the next level.

The Innovation Coach works closely with each farmer through­out the pro­gram.

Hor­ti­cul­ture has sig­nif­i­cant op­por­tu­ni­ties for im­prove­ment through ad­vances in tech­nol­ogy and mech­a­ni­sa­tion in the grow­ing, har­vest­ing and pack­ag­ing of our pro­duce.

In many cases these ad­vances are tran­si­tion­ing our sec­tor from small-scale farm­ing into large-scale and co­op­er­a­tive agribusi­nesses with an in­creas­ing fo­cus on ex­port op­por­tu­ni­ties.

There is no doubt the fu­ture of Queens­land hor­ti­cul­ture is bright for grow­ers if they are ready to em­brace innovation across its many di­men­sions.

The Innovation Coach works one-on-one with each grower.

The aim is to con­nect the grower to those busi­nesses, sup­port pro­grams and/or sub­si­dies that may be avail­able to as­sist them to im­prove their pro­duc­tion and ul­ti­mately their farm gate re­turns.

Be­cause all farms and grow­ers are dif­fer­ent, the in­di­vid­ual ap­proach by the Innovation Coach helps grow­ers de­fine their ob­jec­tives and de­sign plans to achieve their goals.

Grow­com un­der­stands that most grow­ers are too busy run­ning their farms to in­ves­ti­gate the many free or co-con­tri­bu­tion gov­ern­ment and in­dus­try sup­port ser­vices avail­able.

The Innovation Coach Pro­gram is de­signed to as­sist our mem­bers and sec­tor to en­gage with op­por­tu­ni­ties for innovation and growth and make the most of the do­mes­tic and ex­port op­por­tu­ni­ties emerg­ing.

To find out more in­for­ma­tion on the Hort360 Innovation Coach or to book a one-on-one ap­point­ment visit the Grow­com web­site www.grow­com.com.au or phone 3620 3844.

The Hort360 Innovation Coach is a jointly funded pro­gram through Grow­com and Hor­ti­cul­ture Innovation Aus­tralia.

PHOTO: FILE

NEW START: Grow­com’s new Hort360 Innovation Coach Pro­gram will help farm­ers nav­i­gate a chang­ing busi­ness land­scape.

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