Hunt for berry ex­port markets goes global

NewsMail - Wide Bay Rural Weekly - - NEWS -

NSW Depart­ment of Pri­mary In­dus­tries (DPI) of­fi­cers have gone global to ex­plore ex­port mar­ket op­por­tu­ni­ties for the state’s blue­berry and cherry in­dus­tries.

DPI direc­tor in­ter­na­tional en­gage­ment Ian San­ders said DPI staff joined lo­cal grow­ers on the visit to In­done­sia, China and Hong Kong to bet­ter un­der­stand op­por­tu­ni­ties in both sec­tors.

“Aus­tralia’s clean, green, qual­ity food pro­duc­tion means we are in the prime po­si­tion to pro­mote our safe prod­ucts and to drive in­creased ex­port mar­ket ac­cess into Asia,” Mr San­ders said.

“In­ter­na­tional de­mand for NSW blue­ber­ries and NSW cher­ries is grow­ing in the Asian markets.

“Trips of this na­ture al­low in­dus­try rep­re­sen­ta­tives to un­der­stand mar­ket ex­pec­ta­tions and eval­u­ate the po­ten­tial op­por­tu­nity for their prod­uct.”

DPI blue­berry de­vel­op­ment of­fi­cer Melinda Simp­son said a key step would be in­creas­ing con­sumer de­mand in In­done­sia by high­light­ing the health and nu­tri­tional ben­e­fits of blue­ber­ries.

“Cur­rently the United States and Chile are send­ing bulk blue­ber­ries to Hong Kong, but there is po­ten­tial to in­crease the ex­port of Aus­tralian blue­ber­ries in the fu­ture,” she said.

PHOTO: CON­TRIB­UTED

The NSW DPI is in­ves­ti­gat­ing global ex­port markets.

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