Hunt for berry export markets goes global
NSW Department of Primary Industries (DPI) officers have gone global to explore export market opportunities for the state’s blueberry and cherry industries.
DPI director international engagement Ian Sanders said DPI staff joined local growers on the visit to Indonesia, China and Hong Kong to better understand opportunities in both sectors.
“Australia’s clean, green, quality food production means we are in the prime position to promote our safe products and to drive increased export market access into Asia,” Mr Sanders said.
“International demand for NSW blueberries and NSW cherries is growing in the Asian markets.
“Trips of this nature allow industry representatives to understand market expectations and evaluate the potential opportunity for their product.”
DPI blueberry development officer Melinda Simpson said a key step would be increasing consumer demand in Indonesia by highlighting the health and nutritional benefits of blueberries.
“Currently the United States and Chile are sending bulk blueberries to Hong Kong, but there is potential to increase the export of Australian blueberries in the future,” she said.
The NSW DPI is investigating global export markets.