Rum dis­tiller ea­ger to add more value to big event


THIS year’s Spirit of Bund­aberg Fes­ti­val is go­ing to be big­ger and bet­ter than ever.

The event, at the Bund­aberg Rum Dis­tillery, drew a record crowd of 7500 last year but Bund­aberg Rum’s Dun­can Lit­tler is ex­pect­ing more than 10,000 this year.

To cater for the in­flux of Bundy lovers, Mr Lit­tler said the com­pany had gone all out to im­prove the fes­ti­val.

He said the fes­ti­val grounds would be twice the size of last year with Bund­aberg Rum us­ing their whole vis­i­tor carpark to ac­com­mo­date the crowds.

“The fes­ti­val is grow­ing, it has mo­men­tum, “Mr Lit­tler said.

“One of the big things we wanted to im­prove was bar service.

“We have more bars with more drinks.”

Bund­aberg Rum is bring­ing in the Bundy Draught trailer this year for the first time.

The trailer serves Bundy and cola straight from the tap.

“You can’t get Bundy Draught ev­ery­where but it is a fan favourite,” Mr Lit­tler said.

The Lazy Bear bar will be back, but the “star” drink of the day will be Bundy Rum mo­ji­tos ac­cord­ing to Mr Lit­tler.

The dis­tiller is re­leas­ing a new white rum and the bars will be shak­ing up plenty of cock­tails.

“It is a day­time event and a mo­jito is a great way to cel­e­brate the sun, that’s why we will be fea­tur­ing the drink at the fes­ti­val,” Mr Lit­tler said.

But it’s not only rum, there will be more rum in­spired food than ever be­fore.

Last year the event had 12 food vans, but that num­ber has in­creased to more than 20.

“We have a great se­lec­tion of lo­cal food ven­dors and we are bring­ing in some great ven­dors from out of town to mix it up a bit,” Mr Lit­tler said.

“Ones peo­ple haven’t seen.”

Mr Lit­tler said feed­back from last year’s event re­vealed there was not enough shade or seat­ing at the event.

“We have 5000 square me­tres of shade this year and four times as many um­brel­las than last year,” Mr Lit­tler said.

“Un­der the shade will be seat­ing.

“We have cre­ated pal­let chairs for un­der all the um­brel­las.”

En­ter­tain­ment will come from the fi­nal­ists of the Bat­tle of the Sounds Com­pe­ti­tion that is be­ing held on Sea FM.

The top five artists will per­form on the day with the win­ner get­ting a $2000 cash prize, dou­ble the amount given last year.

To close out the day, Bund­aberg Rum has Brisbane based group the Ra­dio Club Band booked for the event.

“They play all the hits of the day,” Mr Lit­tler said.

Col­lec­tors of Bund­aberg Rum won’t be dis­ap­pointed ei­ther.

The new white rum went live on the web­site on Fri­day.

Bund­aberg Rum has re­leased the Small Batch Re­serve and Vin­tage with new la­bels and new bot­tle numbers.

Mr Lit­tler said col­lec­tors can or­der a three-pack of rums with all same bot­tle and match­ing numbers.

“It’s what the col­lec­tors have been ask­ing for,” Mr Lit­tler said.

In other good news for col­lec­tors, Mr Lit­tler said there would be no lin­ing up to col­lect rum at this year’s event.

“Peo­ple can go on­line and pay prior to fes­ti­val and can pick up the bot­tle dur­ing the day when­ever they want,” he said.

The fes­ti­val is set to be held this year on Saturday, Oc­to­ber 14.

One of the big things we wanted to im­prove was bar service.

— Dun­can Lit­tler


BIG SPIRIT: Fes­ti­val go­ers en­joy­ing the day at the Spirit of Bund­aberg Fes­ti­val at the Bund­aberg Rum Dis­tillery.

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