Ma­roons bank on Bundy busi­ness

Auswide be­comes ma­jor spon­sor of Qld Rugby League


The Queens­land Ma­roons will be more Bundy than ever be­fore next year with a Rum City busi­ness to be­come the spon­sors of the Ori­gin team. Ma­roons coach Kevvie Wal­ters will be in Bundy to­day to make the an­nounce­ment.

THERE will be more of Bund­aberg un­der lights, than just Coen Hess and Felise Kau­fusi next year, when Queens­land plays in State of Ori­gin.

The NewsMail can ex­clu­sively re­veal that Bund­aberg’s Auswide Bank has be­come the ma­jor part­ner of the Queens­land Rugby League for the next three years.

The part­ner­ship will be for­merly an­nounced to­day at Auswide’s Bundy head­quar­ters, with Queens­land Ma­roons coach Kevin Wal­ters com­ing to town.

The deal sees the com­pany, formed in Bund­aberg, fea­ture on the front of the Ma­roons jersey in State of Ori­gin, start­ing next year, and sees the brand broad­cast to the world.

Auswide Bank will also be­come the nam­ing rights spon­sor to the un­der-18 QRL com­pe­ti­tion named after Bund­aberg-born and cur­rent Aus­tralian coach Mal Meninga.

“There is such a strong align­ment of val­ues, as­pi­ra­tions and com­mit­ment to the com­mu­nity be­tween the two or­gan­i­sa­tions,” QRL Man­ag­ing Di­rec­tor Robert Moore said.

“It’s fan­tas­tic to part­ner with an or­gan­i­sa­tion that is ex­cited about the grass­roots level of the game and the de­vel­op­ment of the next gen­er­a­tion of ta­lent.

“The Mal Meninga Cup is an im­por­tant cog in our path­way com­pe­ti­tions and we look for­ward to see­ing our best un­der-18 play­ers on the field in the Auswide Bank Mal Meninga Cup.”

Auswide Bank is the first iconic Rum City brand to spon­sor a sport­ing team since Bund­aberg Rum.

Bund­aberg Rum cur­rently spon­sor both the Aus­tralian Wal­la­bies and North Queens­land Cow­boys and have pre­vi­ously spon­sored a Su­per­cars team.

Auswide Bank CEO Martin Bar­rett said this was the most sig­nif­i­cant in­vest­ment for the bank in its 52-year his­tory.

“The part­ner­ship with the Queens­land Rugby League en­ables us as a bank to have a large foot­print across the state, with the abil­ity to en­gage with a thriv­ing ma­roon mem­ber­ship base as well as more than 66,000 par­tic­i­pants and 460 com­mu­nity clubs,” Mr Bar­rett said.

“The Ma­roons are an ex­alted brand in Queens­land. For a three-month pe­riod, they dom­i­nate the Queens­land sport­ing me­dia and rally Queens­lan­ders like no other team, brand or busi­ness.

“Re­gional Queens­land rep­re­sents a very pas­sion­ate and loyal fan base of which many of our customers be­long.”

The an­nounce­ment to­day will be fol­lowed on Satur­day by a visit to the re­gion by two Ma­roons play­ers.

Bris­bane Bronco Matt Gil­lett and Gold Coast Ti­tan Jar­rod Wal­lace will be at Hin­kler Cen­tral from 10am to 1pm.

There will be more on the an­nounce­ment in to­mor­row’s

Photo: QRL

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