Double the bull power, choice and service
THE first combined Welcome Swallow/Alpine Angus bull sale will take place on Wednesday, March 30 beginning at 1pm at Alpine Angus’ sale complex at Rosewhite, with an offering of more than 120 HBR and APR Angus bulls up for sale.
Both stud principals promise beef producers “double the bull power, double the choice and double the after sales service” after Welcome Swallow co-principal Suzy Martin and Alpine Angus principal Jim Delany agreed to merge their programs in October last year after the sale of ‘Illalangi’, the property which ran the Welcome Swallow herd and its subsequent dispersal.
Mrs Martin said that Alpine and Welcome Swallow are an easy fit as there is a closely shared fundamental mind set about customer service and genetics.
Mr Delany said that the merger opens an exciting new chapter for Alpine Angus.
“We have revamped our logo to reflect the merger and our joint commitment to it,” he said.
Mrs Martin said that she and her husband, Jim Martin, were excited as it gives them both a continued, active involvement in the Angus seedstock industry in general and with their clients in particular.
Of importance to the couple is that Alpine Angus as part of the terms of the merger has embraced all of Welcome Swallow’s warranty and back-up service policies fully.
“This is a true merger, not just the sale of some genetics,” Mrs Martin said.
To accommodate the expansion of the Alpine Angus herd, Alpine has leased additional land near Benalla which will be managed by Libby Skilbeck, who is well known for her previous Angus stud experience.
Ms Skilbeck will look after the Alpine cattle to be grown out on that property and she will also be involved in livestock activities at Alpine.
For Alpine clients it will be business as usual with Alpine Angus’ Chris Oswin being the main point of contact.
Mr and Mrs Martin will continue to service their Welcome Swallow clients while also assisting Alpine with marketing and genetic development.
The merger has delivered added genetic power and diversity to the Alpine program.
More than 50 of the Welcome Swallow 2014 yearling bulls purchased by Alpine will form part of the offering at Alpine’s first annual spring bull sale at Rosewhite in 2016.
Alpine Angus purchased a selection of females at the Welcome Swallow dispersal for use as donors in the Alpine ET program and all 54 Welcome Swallow 2015 drop embryo calves.
These purchases will ensure a strong and contemporary infusion of genetics for Alpine, taken from the core of the Welcome Swallow herd.
The ‘flight’ of the Swallow to Alpine will commence with the combined Alpine Angus/Welcome Swallow autumn sale at Rosewhite on March 30.
This year’s Beef Week will give beef producers several opportunities to preview the sale bulls that will be on display at Alpine Angus on Day 2 of Beef Week on Friday, January 29.
Sires represented include Milwillah Gatsby, Booroomooka Frankel F510, Coonamble Gazza and Largo Full House.
Welcome Swallow will display 60 HBR and APR Angus and five REG Charolais bulls at Rayner’s Farms, Birregurra on Day 4 of Beef Week on Saturday, January 30 and Day 7 on Tuesday, February 2.
Sires represented include powerful outcross genetics with sons by Carabar Docklands, KM Broken Bow, LCC New Standard, Te Mania Gasken, Connealy Earnen, AA R TEN X and KC Haas GPS.
Refreshments and a light lunch will be available at both Alpine Angus and Welcome Swallow during their Beef Week open days.
MIGHTY MERGER: From right, Chris Oswin, Libby Skilbeck, Jim Delany, Suzy and Jim Martin and Michael Glasser.