Vic­to­rian farmer elected pres­i­dent of Jersey Aus­tralia board

North East & Goulburn Murray Farmer - - NEWS -

JERSEY Aus­tralia has elected a new pres­i­dent, with Vic­to­rian farmer Chris McKen­zie step­ping into the role last month.

Mr McKen­zie, who farms at Cooriemu­ngle in the south-west, has been on the Jersey Aus­tralia board since its in­au­gu­ra­tion and was pre­vi­ously part of the Vic­to­rian com­mit­tee.

His pri­or­i­ties in­clude growth in ge­net­ics, pro­mo­tion, milk mar­ket­ing and im­prov­ing ser­vices for mem­bers.

“All de­ci­sions we make have to fo­cus on what is best for mem­bers; it’s a mem­bers’ or­gan­i­sa­tion,” he said.

Mr McKen­zie said the ef­fi­ciency of Jersey cows should in­spire an in­crease in mar­ket share.

“We be­lieve we have a cow that is more ef­fi­cient in pro­duc­ing some­thing ben­e­fi­cial to the broader mar­ket.

“We will be fo­cus­ing our pro­mo­tion and milk mar­ket­ing on th­ese ef­fi­cien­cies in an era when ev­ery­thing counts for the bot­tom line.”

Mr McKen­zie said Jersey Aus­tralia wanted to spark farmer in­ter­est in stud breed­ing and help farm­ers to achieve a good re­turn for their com­mit­ment to the in­dus­try.

“Peo­ple want to see value and re­ward for be­ing in the in­dus­try and that they can achieve some­thing through ge­net­ics and stud breed­ing.

“There are a lot of hur­dles fac­ing the in­dus­try, but I have a strong pas­sion for the Jersey cow and I’m con­vinced we have some­thing of value to put for­ward to younger breed­ers and to other farm­ers.”

Mr McKen­zie re­places Peter Ness as pres­i­dent.

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