Tourism boom

North East Tourist News - - Wangaratta -

THE use of so­cial me­dia and the in­ter­net has helped turn the Wan­garatta tourism in­dus­try into a $123.5 mil­lion busi­ness.

Eco­nomic im­pact data sug­gests there has been a 30 per cent in­crease in tourism over the past three years, greatly due to the trend­ing use of dig­i­tal me­dia.

Hol­i­day mak­ers last De­cem­ber con­tin­ued to seek in­for­ma­tion about lo­cal des­ti­na­tions and ac­com­mo­da­tion via email, the web and so­cial me­dia, with the lat­est fig­ures sup­port­ing the grow­ing pref­er­ence.

Some 2300 peo­ple en­quired through the Wan­garatta Vis­i­tor In­for­ma­tion Cen­tre via email in that month, up 32 per cent on 2014.

Ac­cess to web­sites con­nect­ing them dig­i­tally to the high­lights of the re­gion was on par with 2014.

And 3500 peo­ple phys­i­cally walked into the cen­tre to make an en­quiry, the same as the pre­vi­ous year.

PHOTO: Marc Bongers

SHOW­ING THE WAY: Michelle Arm­strong from the Bi­cy­cle Ref­er­ence Group, a big fan of the new

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