THE use of social media and the internet has helped turn the Wangaratta tourism industry into a $123.5 million business.
Economic impact data suggests there has been a 30 per cent increase in tourism over the past three years, greatly due to the trending use of digital media.
Holiday makers last December continued to seek information about local destinations and accommodation via email, the web and social media, with the latest figures supporting the growing preference.
Some 2300 people enquired through the Wangaratta Visitor Information Centre via email in that month, up 32 per cent on 2014.
Access to websites connecting them digitally to the highlights of the region was on par with 2014.
And 3500 people physically walked into the centre to make an enquiry, the same as the previous year.
SHOWING THE WAY: Michelle Armstrong from the Bicycle Reference Group, a big fan of the new