Tourism pro­mo­tion through your pho­tos

North East Tourist News - - Beechworth -

A pic­ture is worth a thou­sand words, as the say­ing gen­er­ally goes.

Indigo Shire Coun­cil’s tourism depart­ment is now ap­ply­ing this say­ing to its pro­mo­tional work with the in­tro­duc­tion of so­cial me­dia ap­pli­ca­tion In­sta­gram.

In­sta­gram al­lows peo­ple to post their own pho­tos for peo­ple to see and share.

Tourism man­ager Clay­ton Neil said the depart­ment had es­tab­lished #beech­worth which would col­lect pho­tos and im­ages rel­e­vant to Indigo Shire.

“Some­times a great photo can have a much stronger im­pact on some­one when they are look­ing for some­where to visit for a week­end away and longer hol­i­day,” Mr Neil said.

“We re­cently met with a group of lo­cal pro­lific ‘In­sta­gram­mers’ to dis­cuss their in­spi­ra­tions and how they use their im­ages.

“From this has grown a com­mu­nity that we hope will con­tinue to grow to show­case all that is unique and en­gag­ing in Indigo Shire.

“Pho­tos of food and wine, quirky re­tail out­lets, his­tory, cy­cling, nat­u­ral land­scapes, trails and com­mu­nity events - all very wel­come ad­di­tions to #beech­worth.

“So if you are out and about with your cam­era and cap­ture a spe­cial photo of Indigo Shire, please use #beech­worth so we can share it with the world.”

Peo­ple can add #beech­worth or #ex­plor­eindigo to their In­sta­gram posts or post di­rectly to Ex­plore Indigo on face­book.

“As we launch the new town-based tourism web­sites we will also be launch­ing new hash­tags for each town, such as #ruther­glen, which is now pro­vid­ing us with great lo­cal con­tent,” Mr Neil said.

SO­CIAL ME­DIA: Share your lo­cal ex­pe­ri­ences by at­tach­ing the hash­tag #beech­worth to your pho­tos.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.