Rutherglen’s wine future
THE Rutherglen wine region has seen a strong increase in visitation over the last 18 months, with Rutherglen wines experiencing a renaissance amongst wine lovers, in particular fortified wines.
Muscat is seeing increased sales and popularity in the region, thanks to some concerted marketing efforts from Winemakers of Rutherglen, Destination Rutherglen and the Indigo Shire Council.
Belinda Chambers, Chair of Winemakers of Rutherglen explains, “Across the board Rutherglen is experiencing a resurgence in demand for fortified wine as the market expands into younger age brackets.
“There is a noticeable shift towards a younger fortified drinker.”
The federal government and Indigo Shire Council, along with private contributors, are investing more than $1.8 million on upgrades and improvements to the Rutherglen township.
Indigo Shire Mayor Cr James Trenery said the Council had confidence in the potential for growth of the Rutherglen region.
“We are spending $1.84 million on Rutherglen to boost economic growth and tourism, and just recently the Federal Government announced $2 million funding for planning on an alternative heavy vehicle route to get trucks out of the Main Street of Rutherglen.
“This is all very positive and points to a growing economy in the Rutherglen region.”
Winemakers of Rutherglen, Destination Rutherglen and the Indigo Shire Council are all working closely to further build on the strong economic climate in Rutherglen.